Are you a City season ticket holder who, just for one match, would like to watch your beloved Sky Blues in action from a different point of view?

If so, a new initiative has been launched where all season ticket holders, regardless of where they currently sit, can 'Test Drive' the Jewson Stand.

The Jewson Stand, which is on the south-side of the Ricoh Arena, was this season opened up to home supporters for the first time since it opened its doors in August 2005.

For any future home games excluding the visits of Leicester and Wolves, anyone with a season ticket in one of the other stands can trial the Jewson Stand experience up to three times simply by showing their season tickets to a turnstile steward.

Says Sky Blues Commercial Director Ken Sharp: "We are constantly looking into ways of improving the atmosphere at the Ricoh Arena.

"Following consultation with approximately 50 Jewson Stand season ticket holders we have developed the idea of 'Test Driving the Jewson Stand.'"

"The Safety Advisory Group (SAG) have requested for major games, where there will be large away followings, that we do not allow season ticket holders to move into the Jewson Stand and on these occasions the Jewson will revert it format of last season - situating away fans only - with existing Jewson Stand season ticket holders moving into 'shadow' seats and being compensated with an extra free ticket.

"We are confident that if we can get another 4-500 season ticket holders from other stands in to see what the view and atmosphere is like in the Jewson Stand, it will create enough critical mass to bring back memories of the old West Terrace at Highfield Road, where there was always a great atmosphere."